ABOUT
Built from marketing. Evolving through automation.
We are a performance marketing company that happens to be bilingual, not a translation service bolted onto an English agency.
Who we are
LatinX Marketing began with a simple objective: help businesses reach customers more effectively. Years of performance marketing and lead generation exposed a larger problem — generating demand was only one part of growth. Today we combine customer acquisition experience with automation engineering to build the systems between attention and revenue.
THE SHIFT
Demand was only one part of growth.
- Businesses were losing opportunities because response was slow.
- Follow-up was inconsistent.
- Systems were disconnected.
- Employees were buried in repetitive work.
- AI changed what was possible.
We remain especially experienced in bilingual and U.S. Latino marketing — but the systems we build can serve businesses far beyond one audience or industry.
FOUNDER
Built by operators who actually use the systems.
Alvaro Gonzalez
Alvaro Gonzalez has spent more than a decade working in performance marketing, customer acquisition and bilingual lead generation. His work with legal and lead-driven businesses created a firsthand view of what happens after marketing generates the opportunity — slow response, disconnected software, repetitive manual work and incomplete data. That operating experience now drives LatinX Marketing's expansion into AI automation.
HOW WE WORK
Plain numbers, plain language.
Bilingual, not translated
Spanish copy is written for U.S. Latinos. That is why it clears review, and why it converts.
Your accounts, your data
Campaigns run on your ad account and your pixel. Automations live in your tools. You keep the keys.
Leads, not promises
We generate leads. We never promise a case outcome, and we do not use the word guaranteed.
QUESTIONS
Straight answers, no agency fog.
Where are you based?
California. We work with firms and businesses across the United States.
Do you work with agencies or only direct clients?
Both. Some agencies bring us in for the Spanish side of an account they already run.
What size business do you work with?
Anything that can act on the leads it receives. If intake cannot keep up, more leads make the problem worse, and we will say so.
What is slowing your business down?
Tell us where the bottleneck is. We'll help you determine what should happen next.