Personal injury
Slip and fall, premises liability and general negligence, qualified against your intake criteria before delivery.
Flagship
Spanish-speaking case leads, qualified before you call.
Ten years running Meta campaigns for U.S. Latino audiences, with intake that answers in Spanish the minute a lead lands.
What we do, in short
LatinX Marketing generates personal injury, workers' compensation and auto accident leads from Spanish-language Meta campaigns. Every lead is qualified by AI and human intake in Spanish, then delivered into your CRM with full attribution. Campaigns run on your own ad account and comply with Meta's special ad category. Program terms are set out in each proposal.
Practice areas
Three case types, one intake process.
Workers' compensation
Workplace injury leads from Spanish-speaking workers, screened for employment status and reporting window.
Auto accident
Motor vehicle accident leads screened for fault, injury and treatment status, routed the same day.
The process
From ad to signed retainer.
Step 1
Diagnose
We map how customers currently find you, contact you and move through your business.
Step 2
Design
We identify where marketing, automation or both can create the highest impact.
Step 3
Build
We create the campaigns, workflows, integrations and AI agents.
Step 4
Connect
We connect the system to the tools your business already uses whenever practical.
Step 5
Test
Every workflow is tested with real scenarios before it becomes mission-critical.
Step 6
Improve
We measure results, identify friction and continuously improve the system.
Compliance
Built for special ad category.
Legal advertising on Meta runs under the special ad category, which removes most targeting levers. We work within it rather than around it.
- Campaigns are declared in Meta's special ad category from day one, so nothing is paused for a policy review mid-flight.
- Creative avoids outcome claims and never promises a result. We generate leads, not cases.
- Everything runs on your ad account and your pixel, so the audience data and the ad history stay with your firm.
QUESTIONS
Straight answers, no agency fog.
Are the leads exclusive to my firm?
For campaigns built exclusively for a client, the leads that campaign generates are delivered to that client under the agreed program terms. Exact exclusivity terms are set out in each proposal.
How fast do leads arrive after launch?
Timing depends on market, budget and approval. We build a forecast from your market and historical performance rather than promising an exact date before real campaign data exists.
What counts as a qualified lead?
A lead that answered intake in Spanish and met your stated criteria for case type, injury, timeline and location. Criteria are agreed before launch and can be tightened at any point.
Which CRMs do you deliver into?
Any CRM with a webhook or API. Zoho, HubSpot, Salesforce, Clio and Litify are routine; anything else connects through Make or n8n.
Do I need Spanish-speaking staff to work these leads?
It helps, but it is not required. Our intake qualifies in Spanish and can hand off a written English summary, or keep handling first contact until your team picks up.
What is slowing your business down?
Tell us where the bottleneck is. We'll help you determine what should happen next.