PERFORMANCE MARKETING
We don't sell traffic. We build customer acquisition systems.
Clicks do not pay your bills. Customers do. We build performance marketing systems designed to move people from attention to action — with the campaign strategy, creative, landing experience, qualification and tracking required to understand what is actually creating business.
What we do, in short
LatinX Marketing builds customer acquisition systems: paid social and search campaigns, landing experiences, creative testing, lead qualification, CRM delivery, follow-up and reporting. Campaigns run in English, Spanish or both, and are measured against business outcomes rather than clicks.
WHAT WE BUILD
From the first impression to the qualified opportunity.
Paid Social
Campaign strategy and customer acquisition through Meta and other relevant social channels.
Search
Capture existing demand from people actively searching for your service.
Landing Experiences
Pages built around one objective: getting the right visitor to take the next step.
Creative Systems
Hooks, concepts, messaging and formats designed for continuous testing.
Lead Qualification
Ask the questions your team needs before spending time on the opportunity.
CRM Delivery
Send leads and attribution data where your team actually works.
Follow-Up
Connect marketing to SMS, WhatsApp, email or sales workflows.
Reporting
Measure the metrics connected to revenue rather than stopping at clicks.
ENGLISH + SPANISH
Translation is not multicultural marketing.
A Spanish-speaking customer should not feel like they received the English campaign after somebody pressed translate. Effective bilingual marketing requires understanding language, context, trust, intent and how people actually communicate.
Built in Spanish when the audience requires Spanish. Built in English when it requires English. Built bilingually when the market requires both.
MARKETING PROCESS
Build. Measure. Learn. Improve.
Step 1
Research
Market, competitors, customer intent and historical data.
Step 2
Offer
Determine what the prospect is actually being asked to do.
Step 3
Creative
Develop multiple concepts rather than betting everything on one advertisement.
Step 4
Launch
Deploy with tracking and qualification in place.
Step 5
Optimize
Use performance and downstream quality to make decisions.
Step 6
Scale
Increase investment when the economics support it.
QUESTIONS
Straight answers, no agency fog.
Can you guarantee a certain number of leads?
We can build forecasts from budget, market and historical performance, but responsible performance marketing should not promise an exact result before real campaign data exists.
Are leads exclusive?
For campaigns built exclusively for a client, the leads generated by that campaign are delivered to that client according to the agreed program terms. Exact exclusivity terms are made clear in each proposal.
Can you work in multiple states?
Yes, subject to the campaign, budget, client capacity and applicable advertising requirements.
Do you handle Spanish intake?
Yes. We can design Spanish qualification and intake workflows, and can integrate AI and human processes depending on the engagement.
Can you work outside legal?
Yes. The same acquisition principles can be adapted to home services, healthcare, real estate, automotive, professional services and other industries.
Do campaigns run in our account?
Preferred structures are documented in the client agreement. When campaigns run in client-owned infrastructure, the client retains greater visibility and continuity.